sofie art director
lemon.jpg

Favorit/

logo design

 

Drops are the  design element used when re-profiling the water brand “Favorit”

 

The target group for the supermarket chain City Gross has changed from weekly, price conscious customers to trendy, dining out city people. As design, the drop can easily be adapted to new flavours. The ascendant transparent drop represents sparkling water, and the descending coloured drop represents still water.

 
 
lemon.jpg