sofie art director
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Caslon/

design

 

There is a figure of speech among designers; ”When in doubt use Caslon”

 

When designing a new fashion brand, typography has an endless variety of creative shapes. “When in doubt” is the name of the brand, using only Caslon font as design element. To create interest in, and awareness of the brand before launch, minimalistic print-ads are published in selected fashion magazines.

 
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